Behind the brand

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WHY HERO?

The capital of Mongolia is Ulaanbaatar,  which means 'Red Hero'.

 The word 'Hero' is the cornerstone for everything else...

 

HERO VALUES

HERO FIBRE

HERO PROCESS

HERO FASHION


Supporting traditional Mongolian nomadic culture, making a positive impact on the Mongolian economy, showcasing Mongolian design talent... we want to make a difference in Mongolia and also bring you timeless cashmere, in keeping with the slow fashion ethos.

WHY CASHMERE?

Hero Cashmere was founded by a Scottish traveller

to Mongolia who took the advice of the locals:

"Buy cashmere leggings if you want to beat the cold!"

Amazed by the ability of the garment to keep her cosy at -40°C, an obsession with the noble fibre was born. This developed into a mission to create a range of 100% Mongolian-produced cashmere loungewear.

The leggings that sparked an idea have become a firm favourite among the brand's Instagram followers across the world.

 

The range has been thoughtfully expanded in

response to customer feedback and requests. By stocking a small range of the things we know people want, we reduce the risk of creating unwanted clothing.

 

Slow, sustainable fashion that values people, animals and the environment.​