Behind the brand
WHY HERO?
The capital of Mongolia is Ulaanbaatar, which means 'Red Hero'.
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The word 'Hero' is the cornerstone for everything else...
HERO VALUES
HERO FIBRE
HERO PROCESS
HERO FASHION
Supporting traditional Mongolian nomadic culture, making a positive impact on the Mongolian economy, showcasing Mongolian design talent... we want to make a difference in Mongolia and also bring you timeless cashmere, in keeping with the slow fashion ethos.
WHY CASHMERE?
Hero Cashmere was founded by a Scottish traveller
to Mongolia who took the advice of the locals:
"Buy cashmere leggings if you want to beat the cold!"
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Amazed by the ability of the garment to keep her cosy at -40°C, an obsession with the noble fibre was born. This developed into a mission to create a range of 100% Mongolian-produced cashmere loungewear.
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The leggings that sparked an idea have become a firm favourite among the brand's Instagram followers across the world.
The range has been thoughtfully expanded in
response to customer feedback and requests. By stocking a small range of the things we know people want, we reduce the risk of creating unwanted clothing.
Slow, sustainable fashion that values people, animals and the environment.​
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