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The capital of Mongolia is Ulaanbaatar, which literally translates as 'Red Hero'.
What's more, 'Hero' encapsulates everything we value.
Supporting traditional Mongolian nomadic culture, making a positive impact on the Mongolian economy, showcasing Mongolian design talent... we want to make a difference while highlighting the wonderful attributes of the fibre itself.
Hero Cashmere was founded by a Scottish traveller to Mongolia who took the advice of the locals:
"Buy cashmere leggings if you want to beat the cold!"
Amazed by the ability of the garment to keep her cosy at -40°C, an obsession with the noble fibre was born. This developed into a mission to create a range of 100% Mongolian produced cashmere loungewear.
For more on her journey, follow the Hero Cashmere Instagram account.